The Novant Health Brand Marketing Director is responsible for development and oversight of marketing strategies, working collaboratively with all departments to ensure all collateral materials, advertisements, communications, and activities accurately reflect and support Novant Health brand and message expectations.
She/he partners with corporate departments and teams across Novant Health to uncover opportunities, partner for marketing needs, address brand reputation and position NH as the choice for all healthcare needs. She/he analyzes current market trends and opportunities, develops comprehensive marketing plans and oversee/implements strategic and tactical objectives. This individual will collaborate with various branding and advertising agencies, sponsorship partners, and the marketing-related elements of relationships with outside healthcare providers/partners. They apply expertise in marketing strategy; function in a consultative leadership capacity to cross-functional partners within Novant Health in the development and execution of a wide-range of events both large and small. Provides direction and system-wide integration for marketing and business development activities, ensuring all marketing communications activities support organizational and brand strategy. Develops the positioning and branding strategy for Novant Health and manages the complex branding taxonomy and architecture that integrates institutes, markets and facilities. She/he ensures compliance with branding strategies and structures by utilizing and developing methodologies and protocols.
At Novant Health, one of our core values is diversity and inclusion. By engaging the strengths and talents of each team member, we ensure a strong organization capable of providing remarkable healthcare to our patients, families and communities. Therefore, we invite applicants from all group dynamics to apply to our exciting career opportunities.
It is the responsibility of every Novant Health team member to deliver the most remarkable patient experience in every dimension, every time.
Learn more about Novant Health