The regional marketing manager will be an experienced, consumer marketer with strong strategic marketing and planning background. The ideal candidate will develop a clear point of view on market positioning, objectives and needs for use in strategic planning, campaign development, and other major marketing initiatives. Further, this candidate will engage with local market leaders to share marketing initiatives and local impact, pressure test needs, relay campaign and project progress, and to process inbound marketing support requests for team consideration and recommendation. Reporting to the director of demand generation and working closely with cross-functional teams, this role will establish and implement best practices across marketing programs and campaigns.
Key Responsibilities:
Collaborate with business functions to identify opportunities for growth; being a “curator of customer intelligence” and champion for customer-centered decision-making.
Employ research to generate insights into consumer needs, wants and expectations to identify new opportunities, strategies, messages and building brand loyalty.
Provide thought leadership and best practices for the development of plans and budgets.
Ensure campaigns are creative, compelling, carry a consistent message, and amplify the brand while serving as the brand ambassador.
Manage organizational partnerships to identify, launch and refine regional marketing strategies. Come join a remarkable team where quality care meets quality service, in every dimension, every time.
#JoinTeamAubergine #NovantHealth. Let Novant Health be the destination for your professional growth.
At Novant Health, one of our core values is diversity and inclusion. By engaging the strengths and talents of each team member, we ensure a strong organization capable of providing remarkable healthcare to our patients, families and communities. Therefore, we invite applicants from all group dynamics to apply to our exciting career opportunities.
It is the responsibility of every Novant Health team member to deliver the most remarkable patient experience in every dimension, every time.